“Don’t fix what isn’t broken,” so goes the adage, and it is true. Tried and tested digital marketing strategies work mainly because of that—they have been tried and tested over and over again, with mountains of data verifying their efficiency. There is no problem sticking to traditional digital marketing services; however, such practices, though effective, might lead one to the deadly sin of complacency.
Complacency is when you are too confident with your status that you forget to improve, explore, and innovate. Soon, others with their own “tried and tested” strategies shall catch up with you and you will be lost in a sea of mediocrity! Stay ahead of the pack! Utilize these unorthodox strategies and leave your competition in the dust.
- Be catchy
Some orthodox strategies can be utilized in an unorthodox manner. Being catchy is something to think of even when dealing with conventional strategies. Brands need to think of ways to grab their audience’s attention and stand out from the crowd. It could come in the form of a YouTube video that goes viral, a funny billboard, social causes linked to your brand, companies think of unexpected ways to catch their consumers.
- Engagement is key
With the advent of social media, it has never been easier to engage with your consumers than it is now. Nike is a top example of a company that takes advantage of social media. Twitter mentions of Nike products by users are never left unnoticed or unanswered, some in the funniest ways. Facebook Pages can also be used to engage with your audience. Even troll questions or comments on posts, when answered with a bit of flair and humor can go a long way.
- Take advantage of technology
“Fast” is an understatement when trying to describe how technology changes. Augmented reality, for example, is one technology that has endless possibilities when it comes to marketing. 7Up had a campaign where their PET bottles had coded images that served as links to videos and other content featuring Allu Arjun.
The New York Times also took advantage of this and paired up with Google to create a unique New York experience with their New York Times Virtual Reality Goggles. Augmented and virtual reality is a tool that is still in its infancy. Who knows what else can be done with it.
- Set professionalism aside
Martin Scorsese once wrote in Marketing Magazine that variation and improvisation can work simply because others are not doing it. When you’ve exhausted all white label digital marketing strategies in your arsenal, it might be time to abandon the obvious for the unlikely. Instead of using keywords that take users directly to your site, why don’t take them on a tour, something that your competitors aren’t doing.
- Selling ideas not products
Focusing on the idea of your product rather than what it actually does can be more effective and actually is way cheaper. The trick is to convey through your marketing the passion you have for the product. Start harnessing the power of ideas and see your profits rise.
In this competitive industry, you have to embrace your own brand of weird to stand out in a densely populated world of mediocrity and similarity. Stand out and see your share of the spotlight