Not all SEO strategies are created equal. In fact, some that can hurt your rankings instead of improving it. When choosing an SEO service provider, make sure they use white hat techniques like the examples below to protect both your business and your website.
White Hat vs. Black Hat SEO Techniques
When searching for an SEO provider, don’t just look for who can offer the most affordable package. Search for a company that can help you compete in your niche, attract more customers, and enhance your brand’s reputation; find an agency that can raise your SEO ranking.
Evaluate your potential providers’ SEO techniques to make sure you’re getting the best deal for your business. SEO strategies can be classified into two categories: white hat and black hat:
White Hat SEO
This refers to optimization tactics, techniques, and strategies that focus more on the human aspect of websites instead of simply working for search engines. White hat SEO faithfully follow search engine policies and rules, which is why it’s also known as ethical SEO.
Black Hat SEO
On the other hand, black hat SEO includes strategies that violate the terms of service of search engines to increase a site’s ranking. Black hat SEO can get your website banned from Google and other search engines, among other consequences.
White hat SEO is an excellent choice for business owners who want to invest long-term on their website. Since a website can be one of the greatest assets of a business, choosing white hat SEO makes sense from all angles.
3 Effective White Hat SEO Strategies
Once you’ve chosen affordable SEO services that make use of white hat SEO techniques, take a closer look at the strategies they’ll employ to increase your site’s ranking. Here are some:
Mobile searches now dominate search engine results, and a good SEO provider will help you achieve a mobile-friendly design for your website. This includes making sure that the graphics and text translate well into smaller screens, all animations work, and all links go to their respective landing pages when used on a phone or tablet.
Enhanced Local Listing
Google revealed that the majority of mobile searches are local, which means you have a higher chance of attracting customers that are near your location. This entails claiming your business listing and making sure you appear prominently on local searches.
Focus on User Experience
SEO packages are typically offered with web design and development to enhance the aesthetics and function of a business website. This is because a site that looks good and works great has more chances of attracting and retaining online users compared to a cluttered and broken website. Remember: the more time users spend on your site, the better for your ranking.
These three are just some of the advanced white hat techniques used by quality SEO providers to increase SEO rankings. Investing in good SEO is the same as investing in your business, so make sure you choose a trustworthy provider for your SEO strategy.