The decentralised market has exploded into the mainstream, and it’s harder than ever for Initial Coin Offerings (ICOs) to gain a foothold in this red-hot industry. At a time when ground-breaking ideas are a dime a dozen, crypto start-ups stand to gain a lot from working with a brand ambassador for blockchain companies. Ensure your marketing strategies attract investors to their ICOs with expert assistance!
Professional Digital Marketing for ICOs
Today, it’s not enough to have a great idea and a solid proposal to get investors to back your start-up. You need to convince potential investors why your project is worth their time, trust, and money —and this is only achievable with a savvy digital marketing strategy.
A brand ambassador for blockchain companies with online marketing experience can help you achieve this goal. They can create a strong marketing plan for ICOs that typically include:
- Website Design, Development, and Optimisation
The website is often the first touchpoint between investors and your company. An attractive, professional website will create the right first impression for your project, but don’t focus solely on its aesthetic. It should include all the data about your ICO, investment return plans, token, conditions, and teams. A brand ambassador can help you work on the architecture and design of your website to establish the right brand and tone.
- Reputation Management
Not everything people will say about your ICO will be positive. Despite this, a brand ambassador can help you stay on top of the blockchain news and reviews about your offering. Through reputation management services, they’ll be able to highlight amazing feedbacks and solve issues quickly to counter any negative impact on your image.
- Brand Optimisation
People are most likely to invest in a project they can easily relate to, a tendency best maximised through expert brand optimisation. Brand ambassadors are experts at defining and cultivating the brand identity of ICOs, given their knowledge of digital marketing and blockchain technology.
Aside from enhancing your branding, a brand ambassador can also ensure that it remains consistent throughout all platforms —from your website and social media accounts to your blogs and directory listings.
- Search Engine Optimisation
ICOs are the same as any other business out there when it comes to online visibility. If you don’t appear at the top of the search results, then your project may as well be invisible. Brand ambassadors specialise in helping ICOs rank high, and more importantly, rank higher than their competition. They’ll help you select relevant keywords for your project and ensure that your ICO appears when people look up its keywords online.
- Social Media Management
One of the most powerful tools an ICO can have is a high number of quality social media followers. It expands the project’s reach, gathers support for the ideas, and shows investors that your project has traction. Brand ambassadors can help you leverage relevant social media platforms and ensure that you are communicating optimally.
Market Your ICO Successfully with Brand Ambassadors
The blockchain market is a cutthroat one, and brand ambassadors can give ICOs an edge over the countless other start-ups vying for investor interest. Employ expert digital marketing strategies that integrate the best SEO practices, reputation management, brand optimisation, and other tools. Work with brand ambassadors for blockchain companies for ICOS that attract followers, support, and funding!